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How to Determine If Your Business Needs a Website?

In today’s digital age, having an online presence has become a necessity for any type of business. However, you shouldn’t create a website just because it’s a trend or because everyone else is doing it. The decision to have a website should be based on how this tool can enhance the visibility and sales of your project at the right time.

Remember that first impressions count for a lot, and in many cases, your website will be the first impression potential customers get of your business. Therefore, it’s crucial to clarify your objectives before embarking on website creation. Additionally, it’s important to understand the financial and maintenance responsibilities associated with having a website before making a decision.

From our experience in Web Development and Digital Marketing, we’ll share some key steps to take before venturing into the digital world:


Define the Type of Product:


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Websites can vary significantly in price and functionality based on the type of product you offer. In general, websites fall into two main categories: e-commerce stores and corporate websites. If you sell physical products, you’re likely to need an online store (e-commerce). Before opting for this option, consider the following:

Additional Costs and Fees: Selling online comes with expenses such as payment gateway fees and shipping costs. You must be willing to cover these costs.

Technical Skills: Managing a product catalog and inventory will require technical skills and time. If you can’t do it yourself, consider the costs of hiring a web management service.

Feasibility of Online Selling: Not all products should be sold online. If your product is large or has limited stock, it might be better to opt for a corporate website with a product catalog rather than an online store.

Capacity to Meet Demand: Make sure you have the capacity to fulfill orders before launching an online store. Avoid situations where you can’t fulfill orders after investing in an online store.

If your business offers intangible services or information, such as a marketing agency, a corporate website is the best option. Before creating one, consider the following:

Consider Maintenance Costs: Creating a website involves additional costs like web hosting and domain registration, which are paid annually. These costs can vary depending on the service provider you choose, but it’s important to factor them in.

Technical Skills: Like the online store, a corporate website will require technical skills and time to maintain its operational elements. If you can’t do it yourself, consider the costs of hiring a web management service.

Brand Image: Before moving on to web design, ensure you have a strong brand image. Consult with a professional to refine your visual identity before creating your website.


Define Your Business’s Target Audience:

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Before selling products or services, you need to understand who your potential customers are and how your brand should attract them. Ensure that the design of your website is appealing to your audience by conducting a small analysis of who your potential customers might be and how you can reach them more effectively. You can follow these steps:

Define Your Target Audience: Start by creating a detailed profile of your ideal customer. Consider demographic factors such as age, gender, geographic location, income, and marital status. Then, delve into psychographic aspects like interests, values, lifestyle, and buying behavior.

Analyse Your Competition: Observe your competitors and their customer base. Who are their ideal customers? What strategies do they use to reach them? This can provide clues about who your potential customers might be.

Gather Data from Existing Customers: If you already have customers, analyze your existing data. Examine who your current customers are, what they buy, and how they found out about your business. This will help you better understand your target audience.


Social Media: A Better Starting Point?

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As experts in Digital Marketing, we recommend starting to build your online presence through social media before investing in a website. This allows you to establish a follower base and assess the acceptance of your product before entering the digital world. Some of the benefits of social media for your business are as follows:

Amplify Visibility: Social media platforms allow your business to reach a global audience. You can reach people from different geographic locations and interests through platforms like Facebook, Instagram, Twitter, LinkedIn, and others.

Build a Community: Social media enables you to connect and build relationships with your followers. You can interact directly with them, answer questions, provide support, and receive feedback. This helps build a loyal community around your brand.

Promote Your Content: You can share relevant and valuable content through your social media profiles. This includes blog posts, videos, images, infographics, and more. By promoting your content, you increase the visibility of your business and demonstrate your expertise in your industry.

Engage Your Audience: Social media provides the opportunity to interact with your audience regularly. You can ask questions, conduct surveys, organize contests, and create online discussions. This encourages engagement and keeps your followers interested in your business.

Drive Traffic to Your Website: Sharing links to your website through social media generates traffic to your site from the outset. Make sure to share relevant and high-quality content that encourages users to click on those links.




Having an online presence is essential today, but it’s not a decision to be taken lightly. Before creating a website, carefully consider the type of product you sell, how you want to sell it, who your customers are, and how you want your brand to be perceived online. If you need help planning your online strategy, don’t hesitate to contact us. At Step Optimizer, we offer free advice to entrepreneurs looking to digitize their business effectively.


Daniela Gavidia Strubinger

Digital Marketing and Web Development Expert

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